Display device for merchandise carrying cards and the like



Jan. 20, 1953 R E GIROUARD 2,626,061

DISPLAY EViCE FOR MERCHANDISE CARRYING CARDS AND THE LIKE I Filed OGt. 16, 1950 W INVENTOR ATTORNEYS Patented Jan. 20, 1953 S PATENT OFFICE DISPLAY DEVICE FOR MERCHANDISEv CARRYING CARDS AND THE LIKE Raymond E. Girouard, Danville, Ill. Application October 16, 1950, Serial No. 190,382

1 Claim.

tive display arrangement and in association with advertising matter, the arrangement being such that individual cards carrying their complete complement of separately salable merchandise can be conveniently removed from the display device without disturbing the remaining merchandise supporting cards carried thereby. It is additionally among the purposes and objects of the invention to provide a display device for merchandise carrying cards that lends itself to economic production and which is exceedingly effective in use aswell as possessing ruggedness and stability.

More specifically, it is the object of the invention toprovide a display device for merchandise carrying cards which can be produced for the most part from wire stock of uniform dimensions through the medium of very simple operations.

Further and more specific objects and advan tages of the invention will become apparent as the description proceeds and which is given in connection with the accompanying drawings, wherein:

Figure 1 is a perspective view of a merchandise card supporting display device conforming to the invention; and

Figure 2 is a, vertical transverse sectional view along the line 2-2 of Figure 1, omitting illustration of the merchandise carrying cards.

Referring to the drawing, it will be observed that the merchandise card supporting display device embraces a main frame which for convenience is designated I9. This main frame has two portions II and I2 disposed at right angles to each other in such manner that the portion II of the frame I9 constitutes the base of the display device and the portion I2 constitutes the vertical back wall thereof. The frame I9 includ ing the right angularly disposed portions II and I2 thereof is formed from a single length of wire, the ends I3 and I4 of which are shown in dotted lines at the top of Figure 1, where they are brought into juxtaposed position in the topmost run of the vertical portion I2 of the frame. The ends I3 and I4 are held in the disclosed position by a sheet metal panel I5 bent about the frame I9 along three of its marginal edges, as indicated at I6, I! and I8. Itwill be observed that the panel I5, when positioned on the frame l9 with its three marginal edges I6,I I and IB'bent around the wire of the vertical portion I2 of frame I9, acts to hold the juxtaposed ends I3 and I4 of the single length of wire constituting the frame I9 against axial separation or relative lateral movement. The panel I5 additionallyrigidifles and strengthens the frame I9. The front of the panel I5 affords an excellent area for effective advertising matter. Extending across and aflixed to the upper portion I2 of the frame I9 are, the two parallel transverse bars I9 and 29. The ends of the bars I9 and 29 are permanently secured as, for example, by welding to the wire constituting frame I9. The transverse parallel bars I9 and 29 thus additionallyact to rigidify the frame I9 and preclude unwanted deformation thereof. A pair of supporting bars 2| and 22 project'at right angles or perpendicular to the portion I2 of the frame I9 and with the exception of their extreme outer ends which are slightly curved upwardly, they lie in a common plane parallel to the base portion II of the frame I9. The supporting bars 29 and 2| have right angular extensions 22 and 23 which are adapted to lie behind and be affixed to the transverse bars I9 and 29 as, for example, by being welded thereto. It will thus be observed that two mutually reinforcing rectangular structures are afforded by the bars l9 and 29 and the cooperating elements of the display device. For example, it will be noted that the bars I9 and 29 form with the vertical side members of the portion I2 of the frame II a complete rigid rectangle and likewise the bars I9 and 29 form with the vertical portions 22 and 23 of the supportin arms 29 and 2| a second and smaller rigid rectangle. The arrangement of the bars l9 and 29 and the members 22 and 23 and the association of the bars I9 and 29 with the vertical portion I2 of the frame l9 yields a structure of great strength which eifectively resists torsional twisting in any usage. The parallel bars 29 and H which project at right angles or perpendicularly to the portion I2 of the frame I9 are each adapted to receive a substantial number of merchandise carrying cards such as indicated generally at 24 in Figure 1. Each of the cards 24 is apertured as indicated at 25 so that it may be threaded on and suspended from either bar 20 or 2|. A small frictionally held washer 26 having a central openin corresponding closely to the diameter of rods 20 and 2! is adapted to be placed over the end of either of these rods and to frictionally grip the same so as to releasably hold the cards 24 on the associated supporting bar 20 or 21. While only one pack of merchandise carrying cards 24 is shown in Figure 1, it will be appreciated that a second pack of similar merchandise carrying cards may be position on the supporting bar 20 in which case a second friction washer such as 26 will be placed on the outer end of the supporting bar 20. These friction washers such as 26 are readily removed. from the end of the associated supporting, bar 20 or 2| to permit removing one or more of the merchandise carrying cards which are mounted and displayed on the display device.

- The display device of the present invention has proved itself to be a most eliective one and has been especially well received in the display of such. merchandise as bobby pins, a full set, of. which can be carried on each individual card, such, as the cards indicated at 24 in Figure l. The merchandise is. appealingly displayed in association with appropriate advertising matter carried on thepanel 15.

It will be appreciated that the merchandise card. carrying bars 20 and 2! are spaced apart a sufiicient distance. to permit the ready accommodation of sets of like cards, individual cards of which. may be removed. from either supporting bar 20 or 2|. It will likewise be understood that the vertical spacing of the supporting bars 20 and 21 from the portion II of the frame It can be. determined, in accordance with the particular type of merchandise, carrying card desired. to be mounted on the device.

Having thus described my invention,. what I. claim is: v

A. display device for merchandise carrying cards and the like, comprising, a continuous length of. wire bent to form a frame defining a pair of mutually perpendicular rectangular planes; that portion of the wire defining one of said planes constituting a base member and that.

portion of the wire defining the other of said planes constituting an upright member; the ends of said wire lying in an end-to-end abutting relationship at the top of said upright member; a metallic panel having three of its marginal edges bent around said wire, one of said bent edges embracing said abutting wire ends, the other two bentv edges of said panel embracing the sides of said upright member, said bent marginal edges cooperating to hold said wire ends in an axiallyaligned end-to-end abutting relationship; a pair of parallel transverse bars disposed below said panel extending between the sides of said upright member and perpendicular to said sides; a plurality of. card-supporting bars each attached to both of said transverse bars and being entirely below said panel, said card-supporting bars havingone portion in a common plane perpendicular to said upright member extending outwardly from said upright member in the same direction as said base member and at a substantial dis tance. thereabove, said card-supporting bars lying for a substantial portion of their length in a plane parallel to. said base member and having upwardly curved outer ends.

RAYMOND E. GIROUARD.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS Number Name Date D. 106,230 Fawcett Sept. 28, 1937 D. 123,126 Howell et a1. Oct. 15, 1940 575,590 Brightman Jan. 19, 1897 576,453, Henderson Feb. 2, 1897 829,475 J aquith Aug. 28, 190.6 1,514,375. Crimmel Nov. 4, 1924 1,785,988 Sutcliffe Dec. 23, 1930 2,268,748 Glenny Jan. 6, 1942 2,511,431 Dashkin. eta1 June 13, 1950 FOREIGN PATENTS Number Country Date 574,891 Great Britain Jan. 24, 1946 

